Franchising the Church

The Point Blog questions the growing church-franchising phenomenon. (Be sure to read the Wall Street Journal article mentioned.)

According to this article, many independent evangelical churches are copying Starbucks’ marketing and branding strategies to expand their congregations, both in the US and overseas. Now that Starbucks recently announced that it would lay off more than 12,000 of its employees and close more than 600 of its stores, I hope this is a warning to these churches that brand or image doesn’t make one successful.

Read the rest of the post here.

2 thoughts on “Franchising the Church

  1. You’re right on. It’s so sad how the church has taken its cues from the world of marketing. Just imagine the Apostle Paul walking into one of these churches…Yikes!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s